Vol. 15 No. 2 (2026): Journal of Economics and Business UBS

Articles

• Developing A Digital Marketing Strategy to Enhance Product Sales and Brand Awareness: A Case Study of Sentraloka Indonesia

  Ibrahim Muhammad Nur, Gallang Perdhana Dalimunthe

  60-75

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• The Evaluation of Financial Profitability Determinants Post Initial Public Offerring Case: PT Goto Gojek Tokopedia TBK

  Mayora Andrea Utomo

  18-31

  • PDF

• Brand Identity Development Strategy for RM. Laksana

  Jaka Syaugi, Gallang Perdhana Dalimunthe

  76-85

  • PDF

• Pengaruh Kompetensi Dan Digitalisasi Terhadap Kinerja Enjinir Yang Dimediasi Oleh Budaya Perusahaan Pada Pt. Pln (Persero) Pusat Manajemen Proyek Di Semarang

  Yopi Herdian Mintara, Murtianingsih Murtianingsih, Fathorrahman Fathorrahman

  32-46

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• ANALYSIS FO SAP FIORI UTILIZATION AND ITS INFLUENCE ON EMPLOYEE ADMINISTRATIVE PROCESSES AT SINARMAS COAL MINING COMPANY

  Nadia Saidati Salsabila

  86-94

  • PDF

• Pengaruh Social Media Marketing Terhadap Keputusan Pembelian Yang Dimediasi Oleh Kesadaran Merek (Studi Pada Konsumen Tahoma Cafe & Eatery)

  Ni Putu Mutia Sinta Dewi, Ni Made Wulandari Kusumadewi, Komang Agus Satria Pramudana

  47-59

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• Proposed Integrated O2O Strategy to Bridge the Sensory Gap: A Case Study of Aldiva

  Wahyu Indra Pratama

  95-105

  • PDF