Vol. 15 No. 2 (2026): Journal of Economics and Business UBS

Articles

• The Relation Between Price, Online Reviews, Consumer Trust, and Purchase Decisions for OMG Lipmatte Products on the Shopee Platform

  Pipit Putri Mayangsari, Khaerudin Imawan, Aghnia Dian Lestari

  322-329

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• AI-Augmented Netnography of Public Sentiment in Aqua Ethical Controversy

  Mario Sudianto Chien

  370-383

  • PDF

• Pengaruh Aktivitas Pemasaran Melalui Konten Media Sosial terhadap Minat dan Angka Penjualan Kienka di Kota Tangerang Selatan: Fokus terhadap Perilaku Konsumen dan Permintaan Topik Inti Ekonomi Mikro

  Shaina Zivahastini, Wanudhyaria Hamarto, Bondan Wicaksono, Sandra Dewi Rosida, Lidia Puspasari, Rayendra Prasetya

  428-434

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• Can Money Buy Advocacy? The Moderating Role of Referral Programs in B2B SAAS

  Muh Arif Mahfudin, Ngatno Ngatno

  330-336

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• Dinamika Firm Value di Sektor Infrastruktur Bei: Integrasi Indikator Growth, Leverage, Liquidity, dan Firm Size

  Sisca Contesa

  384-402

  • PDF

• Pengaruh Informasi Keuangan terhadap Tata Kelola dan Sarana Prasarana Perguruan Tinggi Swasta dengan Tata Kelola Sebagai Variabel Mediasi

  Bangun Trapsilo Purwoko, Kurnia Heriansyah

  337-348

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• The Effect of Organizational Commitment, Compensation, and Workload on Turnover Intention with Job Satisfaction as an Intervening Variable

  Citra Pradipta Rinto Putri, Wyati Saddewisasi, Djoko Santoso

  403-419

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• Enhancing Operational Performance through Psychological Safety and Followership: A Case Study of Casual Workers at CV. Adik Wijaya

  Bernadine Charis Adika Purna

  349-369

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• Pengaruh Suku Bunga Kredit dan Pertumbuhan Ekonomi Terhadap Volume Penyaluran Kredit UMKM Bank BRI di Indonesia Periode 2016–2024

  Maretha Siska Putri, AB. Christono, Erwin Rasyid, Reza Suriansha

  420-427

  • PDF