Vol. 15 No. 4 (2026): Journal of Economics and Business UBS

Articles

• The Influence of Discount and Social Proof Programs in Determining Decisions to Buy Goods on Tiktok Shop in Pekanbaru City

  Linofal Fakhrin, Adinda Triandini , Lifatin Nada , Alfin Fuji Hidayati , Mohammad Amin

  732-741

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