Journal of Economics and Business UBS

About the Journal

Current Issue

Vol. 15 No. 4 (2026): Journal of Economics and Business UBS

DOI: https://doi.org/10.52644/0k5c8v46

Published: 2026-07-17

Articles

The Influence of Discount and Social Proof Programs in Determining Decisions to Buy Goods on Tiktok Shop in Pekanbaru City

Linofal Fakhrin, Adinda Triandini , Lifatin Nada , Alfin Fuji Hidayati , Mohammad Amin

732-741
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